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Postarcount

Postarcount is our outdoor & Out-of-Home audience measurement service designed to help the industry address the need for global standard metrics for measuring the audience and impact of out-of-home displays.

Using road-side installed traffic counters driven by radar technology, Postarcount addresses the need for an independently conducted road traffic count for use in calculating the media metrics of Reach, Impressions, Circulation, Cost per Mille, etc.