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June 2020

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By Femi Adenekan Many advertisers have either cut their budgets or suspended advertising on the media platform due to the stay at home order imposed by the government as a result of the COVID-19 pandemic. However, a report recently released by Google to help understand the impact of the COVID-19 pandemic on mobility of persons within communities with data obtained from its continuous tracking. The Google COVID-19 Community Mobility Report provides insights into the changes in response to stay at home orders, lockdown, social distancing, and other measures taken to flatten the curve of the pandemic. To achieve this, the Google used “aggregated and anonymized” data