It’s the time of the year again when advertisers plan and budget for their brands to gain maximum awareness by coming up with tantalizing media mix to actualize their goals. In this article, we will be reminded of the great importance of Out-of-home (OOH) advertising while itemizing mistakes, failings and giving reasonable insights on how to get maximum benefits from OOH campaign executions. The relevance of out-of-home can not be overemphasized,  OOH advertising is one of the oldest, yet still one of the most lucrative and effective ways to advertise your business. OOH advertising has the potential to reach a wide range of audiences