UBA was the lead spender in the category for 2018. The general trend witnessed over the years of a steady growth in the use of digital format was also
2018 Telco spend witnessed a 10% decline from N6.1bn in 2017. Within 2018 there was a 56% drop in spend between Q1 & Q2 which was majorly attributed to by the
We are seeing an increase in consideration and spend in favour of DOOH over static OOH formats. The use of digital formats although at a higher cost creates greater flexibility in
The total spend on OOH for the Milk Category in the 3rd Quarter of 2018 was N246m. 75% of this amount was spent in Lagos with LED boards taking up 63%
