By Femi Adenekan It is no news that the hardest hit media channel is the Out-of-home (OOH) media as the OOH ad spending has felt a negative impact worldwide as a
by Femi Adenekan The advertising industry in Nigeria has grown over the years in spend and spread with advertisers churning out new campaigns to promote their brands and services on traditional
by Obianuju Mbey There is a popular phrase – “A picture tells a thousand stories”, the saying goes as far back as the 20th Century. TMKG Consulting as an OOH Media Audit
It’s the time of the year again when advertisers plan and budget for their brands to gain maximum awareness by coming up with tantalizing media mix to actualize their goals.
With increasing saturation of Out of Home advertising, breaking through as a brand has never been more difficult. Many brands compete with one another including the big brands for presence,
UBA was the lead spender in the category for 2018. The general trend witnessed over the years of a steady growth in the use of digital format was also
2018 Telco spend witnessed a 10% decline from N6.1bn in 2017. Within 2018 there was a 56% drop in spend between Q1 & Q2 which was majorly attributed to by the
We are seeing an increase in consideration and spend in favour of DOOH over static OOH formats. The use of digital formats although at a higher cost creates greater flexibility in
The total spend on OOH for the Milk Category in the 3rd Quarter of 2018 was N246m. 75% of this amount was spent in Lagos with LED boards taking up 63%
